How to Spot a Floral Scam: My Experience & Tips for Florists

Lately, I’ve noticed a recurring pattern — suspicious inquiries that feel “off” from the very beginning. If you’re a florist, especially working with weddings and event flowers, this might sound familiar. I’m sharing my story here not only to document a recent experience but to help others recognize the signs before it’s too late.

A Recent Inquiry That Raised Red Flags

I received a message from someone claiming to be “Peter Fitzhenry.” He wanted to order seven bridal bouquets for his daughter’s wedding, with a budget of $200 per bouquet — a reasonable request at first glance. But the tone and structure of the message felt unnatural, and certain details just didn’t add up.

For example:

• He specified colors (red and white roses), but didn’t ask for style or flower types beyond that.

• The event was supposedly in Staten Island, NY, while my business is located in Miami, FL.

• He claimed to have found me on Yelp — but I’ve never been listed in New York.

• When I asked for inspirational photos or more details, he sent the first random picture from Google.

Once I said I’m a Miami-based florist and do not offer bouquet-only shipping or local NY services, he suddenly changed the story:

“I meant I’m currently in Staten Island, NY, but the event will be held in Miami, FL…”

Classic signs of a scam.

This Isn’t the First Time

Last year, another floral scam attempt happened. Someone urgently wanted 25 large centerpieces for a private event and sent a backyard photo that looked like it came straight off Airbnb and definitely couldn't fit 25 tables.. The order was rushed, the budget was high, and the whole setup felt suspicious. Once I mentioned that I only accept checks or secure wire transfers for large custom orders (not credit cards), communication stopped.

Years ago, I had a client place an urgent order via my website. I texted him right away and said we had next-day delivery. He paid online, and thank God, the transaction was later flagged by the bank as fraudulent. He insisted on receiving the flowers. I told him to contact the bank, and then he disappeared.

What Florists Should Watch Out For

Whether you’re new to the floral industry or have years of experience, here are a few red flags to help you spot potential scams early:

• Unusual urgency

• High-value orders with little to no personalization

• Poor grammar or oddly structured messages

• Generic photos pulled from Pinterest or Google

• Inconsistencies in location or event details

• Requests to pay by credit card for large amounts

• Ignoring questions and pushing for a quote or immediate payment

What You Can Do

To protect your floral business:

• Always ask detailed questions — real clients appreciate attention to detail.

• Clarify your payment terms upfront.

• Trust your intuition. If something feels off, it probably is.

• Offer payment methods you can control (invoices, checks, or secure transfers).

• Never ship or deliver without verifying the legitimacy of the order and payment.

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Final Thoughts

These kinds of messages are not just annoying — they’re time-consuming and potentially damaging for small floral businesses. By being cautious, asking the right questions, and sticking to your policies, you can stay focused on real clients and meaningful events.